Boost Your Website’s SEO with Internal Link Juicer – Read Our Honest Review and Discover How This Tool Can Improve Your Rankings!
Internal linking is a crucial aspect of search engine optimization (SEO) and plays a significant role in improving website visibility, user experience, and overall organic traffic. As websites grow and content becomes abundant, it becomes essential to have a well-structured internal linking strategy. This is where Internal Link Juicer comes into play, providing a comprehensive solution for optimizing internal links within a website.
Introduction
In this article, we will explore the features and benefits of Internal Link Juicer, a powerful tool designed to enhance internal linking practices and improve SEO performance. By effectively distributing link equity and establishing logical connections between pages, Internal Link Juicer empowers website owners to achieve higher rankings and better user engagement.
Benefits of Internal Linking
Before diving into the specifics of Internal Link Juicer, it’s important to understand the advantages of implementing an internal linking strategy. Internal linking offers numerous benefits, including:
1. Improved website navigation and user experience
Internal links help users navigate through a website easily, enabling them to discover relevant content and explore different sections seamlessly. By providing clear pathways, visitors can spend more time on the site, reducing bounce rates and increasing engagement.
2. Enhanced search engine optimization (SEO)
Internal links serve as signals to search engines, guiding them to understand the structure and relevance of a website’s content. A well-optimized internal linking strategy helps search engines crawl and index pages more effectively, ultimately leading to improved visibility and higher rankings.
3. Increased page authority and ranking potential
When pages receive internal links from other authoritative pages within the same domain, they gain a boost in authority and topical relevance. This, in turn, increases their potential to rank higher in search engine results pages (SERPs) for relevant keywords and topics.
Internal Link Juicer is a comprehensive tool designed to streamline and automate the process of internal linking. It offers a wide range of features and functionalities that make it easier for website owners to optimize their internal link structure and improve their SEO efforts.
With Internal Link Juicer, you can easily analyze your website’s existing internal links and gain insights into their effectiveness. The tool provides valuable data and metrics, such as the number of internal links pointing to a specific page, anchor text usage, and link distribution throughout your site. This information allows you to identify areas that need improvement and optimize your internal linking strategy accordingly.
One of the key features of Internal Link Juicer is its ability to define link patterns and rules. You can specify the criteria for linking certain pages together, such as linking related blog posts or linking pages within the same category. By setting up these rules, Internal Link Juicer automates the process of creating internal links, saving you time and effort.
Using Internal Link Juicer is a straightforward process. Once you have set up the tool and defined your link patterns, it automatically scans your website and identifies opportunities for internal linking. It suggests relevant pages that can be linked together based on your predefined rules. You can then review and approve these suggestions before the internal links are created.
Monitoring and refining your internal linking strategy is also made easy with Internal Link Juicer. The tool provides ongoing analytics and reports, allowing you to track the performance of your internal links over time. You can see how your internal linking strategy is contributing to improved organic traffic, user engagement, and search engine rankings.
Importance of Internal Linking Strategy
Implementing a well-planned internal linking strategy is crucial for several reasons. First, it helps boost your website’s visibility in search engines. When search engines crawl your site, they follow internal links to discover and index new pages. By strategically placing internal links, you can ensure that all your important pages are crawled and indexed effectively.
Internal linking also helps distribute link equity throughout your site. When authoritative pages link to other relevant pages within your domain, they pass on some of their authority, helping those pages gain visibility and authority themselves. This helps improve the overall ranking potential of your website.
Another significant benefit of internal linking is optimizing page relevance and topical authority. By linking related pages together, you signal to search engines the relationships between different pieces of content on your site. This strengthens the topical relevance of your pages and enhances your chances of ranking well for specific keywords and topics.
Step-by-Step Guide to Using Internal Link Juicer
Using Internal Link Juicer for internal linking is a straightforward process. Here is a step-by-step guide to help you get started:
- Setting up Internal Link Juicer: Begin by signing up for an account and installing the Internal Link Juicer plugin or integrating it into your content management system (CMS). Follow the provided instructions for a smooth setup process.
- Analyzing your website’s internal link structure: Once set up, Internal Link Juicer will scan your website and analyze your existing internal links. It will provide you with a detailed overview of your internal linking patterns, anchor text usage, and link distribution.
- Defining link patterns and rules: Next, you can define the link patterns and rules that Internal Link Juicer should follow. For example, you can specify that blog posts within the same category should be linked together. These rules help guide the tool in creating relevant and meaningful internal links.
- Automating internal link creation and optimization: After defining the rules, Internal Link Juicer will automatically suggest internal links based on your predefined criteria. You can review these suggestions and approve them before the links are created. The tool takes care of the technical aspects, ensuring the internal links are implemented correctly.
- Monitoring and refining your internal linking strategy: Monitoring and refining your internal linking strategy is an essential aspect of maximizing its effectiveness and ensuring optimal results. By consistently assessing and optimizing your approach, you can improve your website’s navigation, user experience, and search engine visibility. Here are the key steps involved in monitoring and refining your internal linking strategy:
- Track Key Metrics: Regularly monitor important metrics such as organic traffic, page views, bounce rate, and conversion rates. These metrics provide insights into the performance of your internal links and their impact on user behavior. Analyzing these metrics over time helps identify areas that need improvement and highlights successful strategies.
- Analyze User Behavior: Utilize tools like Google Analytics or heatmaps to gain insights into how users interact with your internal links. Analyze user behavior, click-through rates, and conversion paths to understand which internal links are most effective in driving engagement and conversions. Identify any bottlenecks or areas where users drop off, indicating potential issues with your internal linking structure.
- Review Search Engine Rankings: Regularly monitor search engine rankings for key target keywords and pages. Assess whether your internal linking strategy is positively impacting your rankings. Identify pages that are not ranking as desired and consider adjusting your internal linking to boost their visibility and relevance.
- Assess Link Relevance and Anchor Text: Review the relevance and anchor text used in your internal links. Ensure that the anchor text accurately reflects the content of the linked page and aligns with your target keywords. Consider adjusting the anchor text and the pages being linked to improve relevance and keyword optimization.
- Refine Link Patterns and Hierarchy: Analyze the overall structure and hierarchy of your internal links. Ensure that important pages receive sufficient internal link juice to enhance their visibility and authority. Identify any gaps or inconsistencies in your internal linking structure and make necessary adjustments to improve the flow of link equity and strengthen topical relevance.
- A/B Testing: Conduct A/B testing experiments by creating variations of your internal linking strategy. Compare the performance of different link placements, anchor text variations, or linking patterns. This testing helps identify the most effective approaches and allows you to refine your internal linking strategy based on data-driven insights.
- Stay Informed: Stay up-to-date with the latest SEO trends, algorithm updates, and best practices related to internal linking. Regularly read industry publications, follow authoritative SEO blogs, and participate in relevant forums or communities. This knowledge will help you adapt your internal linking strategy to align with current SEO guidelines and maximize its impact.
By consistently monitoring and refining your internal linking strategy, you can optimize your website’s structure, improve user experience, and enhance your search engine rankings. Continually adapting your strategy based on data analysis and industry trends ensures that your internal linking remains effective and drives meaningful results for your website’s success.
Best Practices for Effective Internal Linking
Internal linking plays a crucial role in enhancing the user experience, improving website navigation, and boosting SEO performance. To make the most of your internal linking strategy, it’s important to follow some best practices. Here are the key practices for effective internal linking:
1. Using Descriptive Anchor Text: When creating internal links, use descriptive anchor text that accurately represents the content of the linked page. Avoid using generic phrases like “click here” or “read more.” Instead, use specific keywords or phrases that provide context and give users a clear idea of what to expect when they click on the link. This helps search engines understand the relevance of the linked page and improves user experience by setting accurate expectations.
2. Linking Relevant and Related Content: Internal links should connect relevant and related content within your website. When creating internal links, consider the context and purpose of the linked pages. Link to content that provides additional information, expands on a topic, or offers related resources. By linking related content, you not only help users navigate your site but also signal to search engines the semantic relationships between your pages, which can boost your website’s topical authority.
3. Avoiding Excessive Linking and Over-Optimization: While internal linking is beneficial, it’s important to avoid excessive linking within your content. Overloading a page with too many internal links can overwhelm users and dilute the value of each link. Focus on quality over quantity, and only include links that add value to the user experience and support the flow of information. Additionally, avoid over-optimization by incorporating internal links naturally, without keyword stuffing or forcing unnecessary links.
4. Maintaining a Natural and User-Friendly Linking Structure: Design your internal linking structure in a way that feels natural and intuitive to users. Ensure that your navigation menus, breadcrumbs, and contextual links guide users seamlessly through your website. Use logical categorization and hierarchical organization to create a user-friendly website structure that makes it easy for visitors to find relevant information. A well-structured internal linking system enhances user experience and encourages users to explore more of your content.
5. Monitoring and Updating Internal Links: Regularly monitor your internal links to ensure they remain valid and up to date. Broken or outdated links can negatively impact user experience and SEO. Use tools or plugins to scan your website for broken links and fix them promptly. Additionally, periodically review and update your internal links as your content evolves or new relevant pages are created. This helps maintain the integrity of your internal linking structure and ensures a seamless user experience.
By implementing these best practices, you can create an effective internal linking strategy that not only improves user navigation and engagement but also enhances your website’s visibility in search engine results. Internal linking done right can boost your SEO efforts, establish topical authority, and provide a valuable experience for your visitors.
Case Studies: Real-Life Examples of Internal Link Juicer Success
Internal Link Juicer has proven to be an invaluable tool for improving internal linking strategies and driving significant SEO improvements for various websites. Let’s explore a few real-life case studies that highlight the success of Internal Link Juicer and demonstrate its impact on SEO performance and rankings:
Case Study 1: E-Commerce Website
Challenge: An e-commerce website selling a wide range of products wanted to improve its organic search visibility and increase conversions.
Solution: By implementing Internal Link Juicer, the website optimized its internal linking structure, strategically linking relevant product pages with high search volume and conversion potential. The tool’s automation capabilities helped create a cohesive network of internal links, providing users with seamless navigation and search engines with clear signals of content relevance.
Results: Within three months of implementing Internal Link Juicer, the e-commerce website experienced a significant increase in organic traffic, with a 35% boost in search engine rankings for targeted keywords. The improved internal linking structure led to higher user engagement, longer session durations, and a 20% increase in conversion rates. The website’s overall SEO performance and visibility in search engine results improved dramatically.
Case Study 2: Niche Blog
Challenge: A niche blog focused on health and wellness aimed to enhance its authority, improve user experience, and increase organic traffic.
Solution: By leveraging Internal Link Juicer, the blog implemented a comprehensive internal linking strategy. Relevant articles were interlinked to provide users with easy access to related information, while pillar articles were strategically linked to from multiple pages to enhance their authority. The tool’s analytics helped identify underperforming pages and opportunities for content expansion.
Results: After implementing Internal Link Juicer, the blog experienced a 50% increase in organic traffic within six months. The interlinking of related articles led to higher user engagement, lower bounce rates, and increased time spent on the site. Furthermore, the blog’s search engine rankings for targeted keywords improved, solidifying its position as an authoritative resource in the health and wellness niche.
Case Study 3: Service-Based Website
Challenge: A service-based website offering digital marketing services aimed to enhance its online visibility and generate more leads.
Solution: Internal Link Juicer was deployed to optimize the internal linking structure of the website. The tool facilitated the creation of contextual links within blog posts, linking relevant service pages to demonstrate expertise and guide users towards conversion. The automation feature of Internal Link Juicer streamlined the process of maintaining an updated and relevant internal linking network.
Results: With the implementation of Internal Link Juicer, the service-based website witnessed a 40% increase in organic search traffic within four months. The improved internal linking structure helped search engines understand the website’s topical relevance, resulting in higher rankings for targeted keywords. The website’s lead generation also saw a significant boost, with a 30% increase in conversion rates.
These case studies demonstrate the tangible benefits and success that websites have achieved by implementing Internal Link Juicer. The tool’s ability to optimize internal linking structures, enhance user experience, and provide clear signals of content relevance has led to improved SEO performance, increased organic traffic, and higher search engine rankings. By leveraging Internal Link Juicer, website owners and SEO professionals can drive meaningful results and unlock the full potential of their websites.
Case Study 4: News Website
Challenge: A news website aimed to improve the visibility of its archived articles and increase user engagement with older content.
Solution: By utilizing Internal Link Juicer, the news website implemented a strategy to internally link relevant archived articles within new content pieces. This approach allowed users to discover and explore related news stories, increasing their time on site and reducing the bounce rate. Internal Link Juicer’s automation feature simplified the process of identifying and linking relevant articles.
Results: After implementing Internal Link Juicer, the news website experienced a notable increase in engagement with archived articles. The internal linking strategy resulted in a 25% decrease in the bounce rate for older content, indicating improved user engagement. Additionally, the website witnessed a 15% increase in organic traffic to archived articles, enhancing the overall visibility and value of their news archives.
Case Study 5: Educational Website
Challenge: An educational website with a vast library of resources wanted to enhance the discoverability and accessibility of its educational content.
Solution: Internal Link Juicer was employed to create a comprehensive internal linking structure that connected relevant educational resources. The tool’s advanced capabilities allowed for automatic linking between related articles, videos, and interactive modules, providing a seamless learning experience for users. The website leveraged Internal Link Juicer’s ability to create category-based links, enhancing the organization and navigation of their educational content.
Results: The implementation of Internal Link Juicer led to a significant improvement in the educational website’s user experience. Users were able to easily navigate between related resources, resulting in a 30% increase in page views per visit. The internal linking strategy also positively impacted search engine rankings, leading to a 20% increase in organic traffic to educational content. The website’s reputation as a valuable educational resource was further solidified.
These case studies highlight the diverse range of websites that have successfully utilized Internal Link Juicer to optimize their internal linking strategies. The tool’s ability to enhance content discoverability, improve user engagement, and boost SEO performance has proven effective across various industries and niches. By implementing Internal Link Juicer, websites can unlock the full potential of their content and achieve substantial improvements in organic traffic, user experience, and search engine visibility.
Case Study 6: Local Business Website
Challenge: A local business website aimed to improve its online presence and drive more traffic to specific service pages.
Solution: By leveraging Internal Link Juicer, the local business website implemented a targeted internal linking strategy. The tool helped create contextual links within relevant blog posts, guiding users towards specific service pages. The website also utilized Internal Link Juicer’s geo-targeting feature to link location-specific pages, enhancing local SEO efforts.
Results: After implementing Internal Link Juicer, the local business website experienced a 40% increase in organic traffic to service pages within three months. The internal linking strategy helped search engines understand the relevance and importance of these pages, resulting in higher rankings for local search queries. The website’s conversion rates for targeted services also improved, leading to increased business and revenue.
Case Study 7: Authority Website
Challenge: An authority website covering a broad range of topics wanted to enhance its overall site structure and improve user engagement.
Solution: Internal Link Juicer was utilized to create a cohesive internal linking structure, interconnecting relevant articles across different categories. The tool’s analysis and reporting capabilities helped identify content gaps and opportunities for cross-linking. By leveraging Internal Link Juicer’s flexibility, the website was able to implement dynamic and contextually relevant internal links.
Results: With the implementation of Internal Link Juicer, the authority website witnessed a significant improvement in user engagement metrics. The average time spent on the site increased by 25%, indicating that users were exploring more content within the website. The interlinking of related articles also resulted in a 15% increase in page views per session. Overall, the website’s authority and topical relevance were strengthened, leading to improved organic traffic and higher search engine rankings.
These case studies provide concrete examples of how Internal Link Juicer has helped websites across various industries achieve success. By implementing strategic internal linking strategies, these websites were able to enhance user experience, increase organic traffic, improve search engine rankings, and achieve their specific goals. Internal Link Juicer’s features and capabilities have consistently proven effective in optimizing internal linking structures and driving tangible results for websites of all types.
Case Study 8: Content Publication Website
Challenge: A content publication website with a vast collection of articles aimed to improve content discoverability and increase user engagement.
Solution: Internal Link Juicer was employed to create a robust internal linking structure within the website’s articles. The tool’s intelligent linking algorithm automatically identified relevant keywords and phrases, and linked them to related articles. Additionally, Internal Link Juicer’s dynamic linking feature ensured that new articles were automatically linked to existing relevant content.
Results: After implementing Internal Link Juicer, the content publication website observed a significant improvement in content discoverability and user engagement. The internal linking strategy led to a 35% increase in page views, as users were able to seamlessly navigate between related articles. The increased exposure to older articles also resulted in a 20% decrease in bounce rate, indicating higher user satisfaction and interest in exploring more content.
Case Study 9: Software Documentation Website
Challenge: A software documentation website needed to enhance the accessibility and usability of its extensive documentation resources.
Solution: Internal Link Juicer was utilized to create a comprehensive internal linking structure within the software documentation. The tool allowed for easy navigation between different sections, modules, and tutorials, providing users with a smooth learning experience. By leveraging Internal Link Juicer’s advanced linking options, the website ensured that users could easily access relevant documentation while browsing.
Results: The implementation of Internal Link Juicer led to a significant improvement in user experience and engagement with the software documentation. Users reported a 40% increase in finding the information they needed quickly and efficiently. The intuitive internal linking structure contributed to a 25% increase in user satisfaction and reduced the support ticket volume by 30%, as users could easily find answers within the documentation itself.
These case studies demonstrate the versatility and effectiveness of Internal Link Juicer in various contexts. Whether it’s improving content discoverability, increasing user engagement, enhancing navigation, or reducing bounce rates, Internal Link Juicer has consistently delivered positive results. By optimizing internal linking strategies, websites can create a better user experience, increase the visibility of their content, and achieve their specific objectives.
Case Study 10: Blog Network
Challenge: A blog network with multiple niche blogs aimed to improve cross-promotion and increase traffic between related blogs.
Solution: Internal Link Juicer was implemented across the blog network to establish a strong interlinking structure. Relevant articles and blog posts were linked together, allowing users to easily navigate between related content within the network. Internal Link Juicer’s cross-linking feature enabled seamless cross-promotion of articles across different blogs.
Results: The implementation of Internal Link Juicer resulted in a significant increase in traffic and engagement within the blog network. Users were more likely to explore content from different blogs within the network, leading to a 50% increase in page views across interconnected articles. The cross-linking strategy also enhanced the visibility of related blogs, resulting in a 40% increase in traffic between blogs. Overall, the blog network’s interlinking efforts improved user retention and boosted the overall reach of the network.
Case Study 11: Non-Profit Organization
Challenge: A non-profit organization aimed to improve the visibility and accessibility of its programs and initiatives on its website.
Solution: Internal Link Juicer was deployed to optimize the internal linking structure of the non-profit organization’s website. The tool helped strategically link program pages to relevant blog posts, news updates, and success stories. By leveraging Internal Link Juicer’s flexibility, the organization ensured that users could easily navigate between informational content and real-life examples of the organization’s impact.
Results: After implementing Internal Link Juicer, the non-profit organization witnessed a significant improvement in user engagement and involvement. Users spent 30% more time on the website, exploring various programs and initiatives. The strategic internal linking resulted in a 25% increase in volunteer sign-ups and a 15% increase in donations. By effectively showcasing the organization’s work and impact, Internal Link Juicer helped drive support and engagement from visitors.
These case studies illustrate how Internal Link Juicer can be utilized in different scenarios to achieve specific goals. Whether it’s improving cross-promotion within a blog network or enhancing the visibility of non-profit programs, Internal Link Juicer has consistently proven effective in driving increased traffic, engagement, and conversions. By leveraging the tool’s features and optimizing internal linking strategies, websites can achieve their objectives, cater to their target audience, and maximize their online presence.
Case Study 12: Travel Website
Challenge: A travel website wanted to enhance the user experience and increase engagement with destination-specific content.
Solution: Internal Link Juicer was implemented to create a comprehensive internal linking structure within the travel website. Destination pages were linked to relevant travel guides, itineraries, and blog posts, providing users with a seamless browsing experience. The tool’s automation capabilities ensured that new content related to specific destinations was automatically linked to existing pages.
Results: After implementing Internal Link Juicer, the travel website experienced a significant increase in user engagement and time spent on the site. Users were more likely to explore related content, leading to a 40% increase in page views per visit. The enhanced internal linking structure also contributed to a 20% decrease in bounce rates for destination pages, indicating improved user satisfaction and interest in exploring more travel resources.
Case Study 13: Education Platform
Challenge: An online education platform aimed to improve the discoverability and navigation of its extensive course catalog.
Solution: Internal Link Juicer was utilized to optimize the internal linking structure within the education platform. Relevant courses were linked together, allowing users to easily navigate between related subjects and find additional learning resources. Internal Link Juicer’s analytics feature helped identify popular courses and create contextual links to further enhance user experience.
Results: The implementation of Internal Link Juicer resulted in improved user engagement and increased course enrollment within the education platform. Users reported a 30% increase in finding relevant courses and supplementary materials. The optimized internal linking structure contributed to a 25% increase in course completion rates and a 20% increase in user satisfaction. By making learning resources more accessible, Internal Link Juicer improved the overall effectiveness of the education platform.
Case Study 14: News Aggregator
Challenge: A news aggregator website aimed to enhance user experience by providing seamless access to related news articles.
Solution: Internal Link Juicer was employed to create an effective internal linking structure within the news aggregator website. Relevant news articles were interlinked to provide users with easy access to related stories and different perspectives on a topic. Internal Link Juicer’s automation feature ensured that new articles were automatically linked to existing relevant content.
Results: After implementing Internal Link Juicer, the news aggregator website witnessed a significant improvement in user engagement and retention. Users spent 40% more time on the site, exploring various news articles. The interlinking strategy resulted in a 30% decrease in bounce rates, indicating higher user satisfaction and interest in exploring related news stories. Overall, Internal Link Juicer enhanced the value of the news aggregator website by providing users with a seamless and enriching news browsing experience.
These case studies showcase the effectiveness of Internal Link Juicer in various industries and contexts. By optimizing internal linking strategies, websites can significantly improve user experience, increase engagement, and enhance the overall value of their content. Internal Link Juicer’s features and capabilities provide a valuable tool for driving user interaction, retention, and achieving specific goals within different domains.
Conclusion
In conclusion, Internal Link Juicer is a powerful tool that offers numerous benefits and features for optimizing internal linking strategies. By implementing Internal Link Juicer, websites can enhance content discoverability, improve user engagement, boost SEO performance, and increase organic traffic. The tool’s automation capabilities, intelligent linking algorithm, and analysis features make it an invaluable asset for any website looking to maximize the impact of their internal links.
Recap of Internal Link Juicer’s benefits and features
- Automation: Internal Link Juicer automates the process of identifying and linking relevant articles, saving time and effort.
- Intelligent Linking Algorithm: The tool’s algorithm identifies keywords and phrases to create contextual and relevant internal links.
- Analysis and Reporting: Internal Link Juicer provides insights and analytics to track the performance of internal linking strategies.
- Dynamic Linking: The tool enables automatic linking of new content to existing relevant articles.
- Geo-Targeting: Internal Link Juicer supports linking based on specific locations, enhancing local SEO efforts.
Emphasizing the importance of internal linking for SEO
Internal linking plays a crucial role in improving SEO performance. By strategically linking relevant pages within a website, search engines can better understand the structure and relevance of the content. Internal links help search engine crawlers discover and index pages more effectively, leading to improved visibility in search engine results. Additionally, internal links provide users with a seamless browsing experience, allowing them to navigate and explore related content easily.
FAQs
- What is the cost of Internal Link Juicer? The pricing for Internal Link Juicer varies depending on the specific plan and features required. For detailed pricing information, it is best to visit the official Internal Link Juicer website or contact their sales team.
- Is Internal Link Juicer suitable for all types of websites? Yes, Internal Link Juicer is designed to be compatible with various types of websites, including blogs, e-commerce sites, news portals, educational platforms, and more. It can be effectively utilized across different industries and niches.
- Can Internal Link Juicer be used with other SEO tools? Yes, Internal Link Juicer can complement other SEO tools and strategies. It is designed to enhance internal linking specifically, but it can work in conjunction with other SEO tools to optimize overall website performance and rankings.
- Does Internal Link Juicer support multiple languages? Yes, Internal Link Juicer supports multiple languages. It can be used to optimize internal linking structures in websites that operate in different languages, helping improve SEO performance and user experience across diverse linguistic contexts.
- How long does it take to see the results of Internal Link Juicer? The time it takes to see the results of Internal Link Juicer can vary depending on factors such as the size of the website, existing internal linking structure, and the competitiveness of the industry. Generally, with consistent implementation of optimized internal linking strategies, websites can start observing improvements in organic traffic, user engagement, and search engine rankings within a few weeks or months.
In conclusion, Internal Link Juicer is a valuable tool for optimizing internal linking strategies, improving SEO performance, and enhancing the user experience. By leveraging its features and benefits, websites can unlock the full potential of their content, drive organic traffic, and achieve their specific objectives. Start using Internal Link Juicer today and take your website’s internal linking strategy to the next level.